The programme incorporates the elements of the Fourth Industrial Revolution (IR4.0) through the implementation of the 2u2i model, comprising 2.5 years of study at the university (university component) and 1 year of study in the industry (industry component). Students will also obtain the SAS Certificate known as “SAS Academic Specialisation in Data Analytics”. The programme curriculum is fully integrated to meet the growing demand for highly skilled data analysts who can analyse increasing volumes of data across various disciplines and transform them into actionable information for decision-making.

The programme also aims to address the high industry demand for business and data analysts. Graduates will be trained in the latest data analysis methods, concepts and tools used to understand data available in various forms through the development of their knowledge, skills and abilities. Students will have the opportunity to work with industry through four industry component courses in the form of Work-Based Learning (WBL), offered in their final year of study. This involves learning through projects in real-life industrial environments related to IR4.0.

The implementation of the 2u2i mode will expose students to practical learning and hands-on experience directly from relevant industry practitioners. Such training will add value to their qualifications and enhance their employability.