UMT Researcher’s Innovative Food Product to Penetrate International Market

Sunday, 07/02/2021

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Kuala Nerus, 7 February 2021—Nutritious food product created by a UMT researcher will soon be known to the public. Energy bars from stingless bee bread created by Assoc. Prof. Dr Wan Iryani Wan Ismail will be sold both locally and in the international markets following the handover of the product’s licensing rights to Bayu Gagah Marketing (M) Sdn. Bhd during the product launching ceremony today.

Dr Wan Iryani started research on Bee Ready Kelulut Enegry Bar in 2015 after she found out about the issue of food supply shortage for flood victims in 2014.

“I was saddened by the fact that the flood victims did not receive food supply,” she said. “Because of that, I thought of an idea to produce instant nutritious food product.”

The idea was translated into a research proposal, which managed to secure a research grant amounting to RM120,000.

“I arrived at the idea of using stingless bee bread while conducting field work at stingless bee farming centre,” Dr Wan Iryani said. “I often saw the farmers not utilizing the bee bread, and sometimes they just threw it away. In that moment, I decided to study the nutritional value of bee bread.”

Based on a study Dr Wan Iryani conducted with her students, bee bread was found to contain high antioxidant content, and it is suitable as an instant food.

Bee Ready Kelulut Energy Bar is the first food product made from natural bee bread of local stingless bees from Malaysia’s tropical rain forests.

This nutritional food product is rich in protein, carbohydrate, and vitamin, is low in fat, and does not use preservative and artificial colouring. It can provide energy twice as much as other similar products in the market. The price is also competitive.

“This energy bar is suitable for workers with tight work schedules, students, athletes, and people who enjoy outdoor activities such as cycling and mountain climbing. It can be used as a complete source of nutritions during natural disasters,” Dr Wan Iryani said.

A sensory analysis was conducted in 2020 among local soldiers in collaboration with STRIDE to obtain their reactions to the product, and the feedback was positive.

“The product is suitable as food for the frontliners fighting against the Covid-19 pandemic and can also be placed at disaster relief centres,” she said.

The launching of Bee Energy Kelulut Energy Bar was held online in the presence of Professor Dato’ Dr Nor Aieni Mokhtar, UMT Vice Chancellor, and Rahim Yusoff, Bayu Gagah Marketing (M) Sdn. Bhd. chairman.

Professor Nor Aieni congratulated Dr Wan Iryani on the creation of the beneficial and high impact product.

“I fully support her efforts and I hope that this achievement will become a source of motivation for other researchers to continue their work to produce new ideas that will benefit the country,” she said.

UMT is confident that Bayu Gagah Marketing can help to commercialize Bee Ready Kelulut Energy Bar and take the product to the local and eventually the international markets.

Rahim Yusoff, Bayu Gagah Marketing Chairman, said that his company will make every effort to promote products generated from university research.

“After realizing that stingless bee honey has market potential, our company has registered the energy bar as superfood at Gulfood Innovation Awards 2021 in the Most Innovative Health & Wellness Product category, “ he said.

“This is BAYU’s continuous effort since its establishment five years ago to dignify Malaysia’s first superfood and its associated products.”

Also joining the product launching ceremony were Abd Hisham Mohd Yusoff, Managing and Marketing Director of Bayu Gagah Marketing; Hj Sabri Abidin Sulong, Eastern Region Marketing Director; Professor Dr Mazlan Abd. Ghaffar, UMT Deputy Vice Chancellor (Research and Innovation); Assoc. Prof. Chm. Dr Khairul Anuar Mat Amin, Acting Director of Centre of Research and Innovation Management; UMT Principal Officers, Bayu Gagah Marketing management team, and UMT researchers.

Dr Wan Iryani is currently attached to the Faculty of Science and Marine Environment. She has won 50 local and international awards, such as Fellowship for Women in Science (FWIS): L’Oréal-UNESCO, Special and Gold Awards at Seoul International Innovation Fair (SIFF) 2019, and Most Innovative Award and Bioeconomy Innovation of the Year at BioMalaysia 2017. She is recognized as the 100 best researchers in Asia.

Published by

Corporate Communication Centre
Universiti Malaysia Terengganu

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UMT HELPS INCREASE AGROPRENEURS’ INCOME THROUGH KNOWLEDGE TRANSFER...

UMT HOLDS CAMPUS ELECTION FOR 2018-2019 STUDENT REPRESENTATIVE...

UMT HOLDS 16TH CONVOCATION CEREMONY (2018) Thursday, 15/11/2018...

SULTANAH OF TERENGGANU DEIGNS TO LAUNCH BEAUTIFUL TERENGGANU...

DELIGASI MISI KEMANUSIAAN UMT RAWAT TRAUMA PENDUDUK PALUUMT...

UMT HOSTS TROPICAL OCEAN AND MARINE SCIENCE INTERNATIONAL...

PSNZ OPEN DAY (POD) 2018 AS PLATFORM FOR...

UMT BOOSTS CONFIDENCE OF DIFFERENTLY ABLED YOUTHS THROUGH...

OFF-CAMPUS CARNIVAL CONNECTS UMT AND LOCAL COMMUNITY Sunday,...

TAN SRI DATO’ SERI (DR.) HALIM MOHAMAD APPOINTED...

UMT EXPRESSES SUPPORT TO BREAST CANCER PATIENTS THROUGH...

UMT AND UiTM COLLABORATE THROUGH SMART PARTNERSHIP OF...

UMT WORKS WITH UEA TO STRENGTHEN RESEARCH Monday,...

UMT COLOUR RUN FOSTERS SPIRIT OF UNITY AND...

UMT ORGANIZES SYMPOSIUM TO DISCUSS CONSERVATION OF THREATENED...

3.8% INCREASE IN APPLICATION TO UMT REFLECTS ITS...

UMT LANCAR CAKNA KESIHATAN SOSIAL DAN KLINIK KEKAL...

UMT Lancar Kempen Kibar Jalur Gemilang Sunday, 26/08/2018...

Hari Raya Korban? Tuesday, 21/08/2018 Share This Article...

UMT SEBAR KEPENTINGAN FUNGSI KULAT Monday, 20/08/2018 Share...

KONTINJEN UMT TEMPAT KETIGA SUKUM 2018 Sunday, 19/08/2018...

INOVASI UMT JADIKAN KELULUT EJEN PENDEBUNGAAN MELON MANIS...

UMT, UBH JALIN KERJASAMA SERANTAU BIDANG PERIKANAN DAN...

UMT Diiktiraf Pensijilan ISO 9001:2015 Thursday, 09/08/2018 Share...

PROFESIONAL BIDANG SAINS DAN TEKNOLOGI MAKANAN DAN AGROTEKNOLOGI...

UMT TINGKATKAN HASIL TUAIAN USAHAWANTANI MELALUI PRODUK BAJA...

UMT BUKUKAN WARISAN TASIK KENYIR Wednesday, 01/08/2018 Share...

KOLABORASI PELAYARAN SAINTIFIK UMT DAN STATE OCEANIC ADMINISTRATION,...

UMT Tuan Rumah Karnival STEM 2018 Wednesday, 25/07/2018...

Kuda Laut UMT Tambah Rezeki Komuniti Besut Tuesday,...

RHB Islamic Endowed Scholar In Finance di UMT...

UMT dan CCM Polymers Sdn Bhd Jalin Kolaborasi...

UMT dan BERKAT Celebrate Iftar with Students Saturday,...

Ramadan 1439H@UMT Monday, 21/05/2018 Share This Article :

UMT Embrace Silver Medal In Conjunction with Belt...

UMT won 3 awards in National Book Award...

UMT won Best Journal Article (Science, Technology &...

UMT comes first runner-up in MyAgrosis Cup 2018...

UMT seized 30 Golds from MPI 2018 Thursday,...

Successful KPTN 2018 UMT! Sunday, 25/03/2018 Share This...

UMT Vice-Chancellor Flaming Aspiration for 2018 Monday, 19/02/2018...

Setiu Wetland, Terengganu’s Hidden Gem Tuesday, 13/02/2018 Share...

“Floating Breakwater” bring benefit to Mengabang Telipot community...

2018; UMT keep Soaring Upwards! Monday, 01/01/2018 Share...

UMT Bolot Tiga Anugerah di SIIF 2017 Sunday,...

Program “V-CARE, V-CONCERN FREE MARKET FOR NEEDY” Sunday,...

9 Sekawan Pegawai UMT Terima Ijazah Sarjana Saturday,...

Mahasiswa UMT Sumbang Bakti Bersama Komuniti Kg. Pantai...

MyREN-X Inisiatif Kerajaan Perkasa Pendidikan Masa Hadapan Monday,...

PECIPTA 2017; Manifestasi Konsep Translasional Sunday, 08/10/2017 Share...

Majlis Anugerah Tahunan 2017 UMT Meriah! Sunday, 01/10/2017...

STUDIO AL-QURAN ULUL ALBAB; PERTAMA DI BUMI ULUL...

UMT & CTI-CFF Rungkai Potensi Terumbu Karang Buatan...

Selamat Datang Pelajar Baharu UMT Sesi 2017/2018 Wednesday,...

“NEGARAKU SEHATI SEJIWA” Diterjemah Warga UMT Melalui Hari...

KONVENSYEN PEMIMPIN MAHASISWA KEBANGSAAN 2017 ‘MAHASISWA KE ARAH...

Pameran Antarabangsa “Rahsia Ikan Lut sinar” Wednesday, 16/08/2017...

Sea Horse & Horseshoe Crab Translational Research Project;...

GLOBAL TOURISM CONFERENCE 2017 PEMANGKIN EKONOMI GLOBAL Thursday,...

SATREPS – COSMOS RESEARCH LABORATORY Tuesday, 11/07/2017 Share...

Syawal 1438H dirai meriah Sunday, 02/07/2017 Share This...

Ramadan Membawa Rahmat kepada Pelajar Baharu UMT Wednesday,...

Ramadan bulan penuh rahmat dan keampunan Wednesday, 31/05/2017...

Karnival WOW 2017 UMT Meriah di Teluk Ketapang...

Sambutan World Ocean Week 2017 Lebih Meriah Thursday,...

UMT wins big at National Book Award 2017...

UMT Giat Usaha Lindungi Hidupan Marin Thursday, 27/04/2017...

UMT leads the way winning 4 awards in...

‘Young Motivator Competition’ (U-Mac) helps Public Speaking skill...

Felicitaciones (Congratulation)! Thursday, 30/03/2017 Share This Article :...

UMT in LIMA ’17; Exuberant! Wednesday, 29/03/2017 Share...

EMAC UMT Anjur Balloon X Charity Run Kumpul...

Majlis Apresiasi Media 2017 tanda penghargaan UMT kepada...

UMT Fokus Penyelidikan Translational untuk Manfaat Komuniti, Negara...

UMT Lancar Program 2u2i Sarjana Muda Perakaunan dan...

Commonality and Collegiality unites UMT and UniSZA in...

UMT Sailing Team participate in the 15th Royal...

UMT & Celcom Axiata Berhad work hand-in-hand for...

UMT Vice-Chancellor Received Honorary Awards from Swansea University...

UMT appoints Prof Dr Nora aini as the...

UMT Giat Usaha Lindungi Hidupan Marin Tuesday, 02/05/2017...